Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
Should Local Eateries in Amarillo Face Public Reviews? Exploring Both Sides
Should small businesses be exempt from bad reviews?
Texas Spotlight on Danger: November’s Top Fugitive Evades Capture
Do you know where this dangerous Texas fugitive is hiding? There's a big pay out for helping to catch him.
Amarillo’s High Schools: Fascinating History You Didn’t Learn in Class
Facts you might not know about high schools in Amarillo.
Heroic Bystanders Save Day as Car Erupts in Amarillo Parking Lot
Bystanders jumped to action after seeing a Jeep on fire in an Amarillo parking lot.
If You Have This In Your Home in Texas You May Be Breaking the Law
If you have a collection of these items in your home or business you might be breaking the law in Texas.
Amarillo’s Infamous 2108 Paramount Building: Another Cursed Building
Amarillo has another cursed building tucked away on Paramount Blvd
Local Flavor Shines: Borger Small Business Owners Mark Milestone at Onions Cafe
On of the gems in Borger, Texas is Onions Cafe, and the owners are celebrating!
Christmas Cheer Starts Here! Kick Off Christmas at the Mix 94.1 Christmas Music Kick-Off Festival
Join us for this fun, festive, celebration as we kick off Christmas Music in Amarillo and give you a chance to do some Christmas shopping!
Amarillo’s Best Thanksgiving Meal Options for a Stress-Free Holiday – No Cooking Required
Cooking Thanksgiving dinner can be stressful. Ditch the stress and let someone else cook up and amazing Thanksgiving feast for you.
Turn Sweets into Treats: Halloween Candy Buyback in Amarillo
Get rid of all that excess Halloween candy and make some money.